Leitura e usabilidade

Junho 19, 2008

Nem de propósito: depois de termos passado a manhã a falar de design e de como se devem apresentar os conteúdos, surgiu este artigo sobre as ideias de Jakob Nielsen (uma das referências na aula de hoje) sobre como facilitar a leitura de notícias online.

The most effective text online is bulleted, in a list, occasionally bold, has informative subheads and contains no puns. Aggers refers to Jakob Nielsen‘s theories, labeling humans as “informavores” who look for “an information scent” on a site.

Nielsen thinks online readers are “[U]sers are selfish, lazy, and ruthless.”

In order to counteract this, web sites have to have:
-One idea per paragraph
-Bulleted lists
-Bold text
-Have informative subheads
-Contain no puns
-Shorter text

Nielsen points out that if users are motivated to read lengthy paragraphs to get the information they need, then they will. Otherwise, hyper-texting is advisable.

Leiam o artigo completo no Editor’s Weblog